[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.5.5″ bottom_divider_style=”slant2″ bottom_divider_color=”#ffffff” bottom_divider_height=”32px”][et_pb_fullwidth_code _builder_version=”4.5.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.5.5″ _module_preset=”default” custom_padding=”||172px|||”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.5.5″ _module_preset=”default” max_width=”80%”][et_pb_column type=”1_3″ _builder_version=”4.5.5″ _module_preset=”default”][et_pb_post_nav show_next=”off” _builder_version=”4.5.5″ _module_preset=”default”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.5.5″ _module_preset=”default”][et_pb_text _builder_version=”4.5.5″ _module_preset=”default” link_option_url=”https:\/\/www.dr-erkens-consulting.de\/?page_id=18079″]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.5.5″ _module_preset=”default”][et_pb_post_nav show_prev=”off” next_text=”weiter >” _builder_version=”4.5.5″ _module_preset=”default”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.5″ _module_preset=”default” max_width=”80%”][et_pb_column type=”4_4″ _builder_version=”4.5.5″ _module_preset=”default”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.5.5″ _module_preset=”default”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.5″ _module_preset=”default” max_width=”80%” custom_padding=”||1px|||”][et_pb_column type=”4_4″ _builder_version=”4.5.5″ _module_preset=”default”][et_pb_text _builder_version=”4.5.5″ _module_preset=”default”]<\/p>\n
Auch im Internetzeitalter werden 2 von 3 Kaufentscheidungen vor Ort, also am sogenannten Point-of-Sale (POS) getroffen. Dies gilt auch f\u00fcr Produkte aus den Bereichen Gesundheit, OTC und Freiwahl in der Apotheke, einem hoch komplexen und kompetitiven Marktplatz.\u00a0Entsprechend hoch sind die Anforderungen an das Point of Sale Marketing und die zu entwickelnden Marketingstrategien, um das Produkt so zu pr\u00e4sentieren und in Szene zu setzen, dass die Aufmerksamkeit der Kunden und der Kaufreiz geweckt werden. Welche Vermarktungsans\u00e4tze und POS-Tools sind erfolgsversprechend? Welche neuen Trends gibt es? Was k\u00f6nnen wir aus dem FMCG-Bereich lernen und ggf. im Apothekenbereich umsetzen? Diese und weitere Aspekte werden in der Veranstaltungsreihe \u201eVermarktungsimpulse am POS\/Apotheke – Vom Patienten zum Konsumenten\u201c adressiert. Die Veranstaltungsreihe richtet sich prim\u00e4r an F\u00fchrungskr\u00e4fte und Marketeers aus Gesundheit, OTC und Freiwahl mit dem Ziel die verschiedenen Vermarktungsm\u00f6glichkeiten am POS gemeinsam mit den Experten zu diskutieren und um sich untereinander auszutauschen.<\/p>\n
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Die seit einigen Jahren gemeinsam von der auf Trade- und POS-Marketing spezialisierten iMi salesmarketing und der Dr. Erkens Consulting Group durchgef\u00fchrte Veranstaltungsreihe findet bei den Teilnehmern gro\u00dfen Zuspruch, sodass wir von einer Post-Corona-Fortsetzung dieser Veranstaltungsreihe ausgehen. Die iMi salesmarketing und Dr. Erkens Consulting Group kooperieren im Rahmen von Marketing- und Sales-Strategien am POS und b\u00fcndeln damit jahrzehntelange Erfahrung und Know-how, um effiziente und wertsteigernde Strategien zu entwickeln und am POS umzusetzen.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.5.5″ _module_preset=”default” max_width=”80%” custom_margin=”34px|auto||auto||” custom_padding=”71px|||||”][et_pb_column type=”1_3″ _builder_version=”4.5.5″ _module_preset=”default”][et_pb_blurb title=”Flyer” image=”https:\/\/www.dr-erkens-consulting.de\/wp-content\/uploads\/2019\/01\/FilePdf.jpg” image_max_width=”25%” _builder_version=”4.5.5″ _module_preset=”default” header_level=”h3″ text_orientation=”center” link_option_url=”https:\/\/www.dr-erkens-consulting.de\/wp-content\/uploads\/2020\/08\/Seminar_Vermarktungsimpulse-am-POS-und-Apotheken-2.pdf” link_option_url_new_window=”on”]<\/p>\n Vermarktungsimpulse am POS\/Apotheke [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.5.5″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.5.5″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.0″ _module_preset=”default” background_color=”#2b2b2b” background_color_gradient_direction=”155deg” top_divider_height=”32px” global_module=”20190″ saved_tabs=”all”][et_pb_row column_structure=”1_5,1_5,3_5″ _builder_version=”4.6.0″ _module_preset=”default” max_width=”80%”][et_pb_column type=”1_5″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default” text_font=”Open Sans Condensed||||||||” text_text_color=”#aaaaaa” text_orientation=”center” custom_margin=”||4px||false|false”]<\/p>\n Anschrift<\/p>\n [\/et_pb_text][et_pb_divider color=”#6b6b6b” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”||0px||false|false”][\/et_pb_divider][et_pb_text _builder_version=”4.6.0″ _module_preset=”default” text_text_color=”#828282″ text_font_size=”15px” text_line_height=”1.6em” background_layout=”dark”]<\/p>\n Dr. Erkens Consulting Group [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default” text_font=”Open Sans Condensed||||||||” text_text_color=”#aaaaaa” text_orientation=”center” custom_margin=”||4px||false|false”]<\/p>\n Social<\/p>\n [\/et_pb_text][et_pb_divider color=”#6b6b6b” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”||0px||false|false”][\/et_pb_divider][et_pb_image src=”https:\/\/www.dr-erkens-consulting.de\/wp-content\/uploads\/2018\/04\/SocialLinkedIn.png” title_text=”SocialLinkedIn” url=”https:\/\/www.linkedin.com\/in\/andreas-erkens-a0326380\/” url_new_window=”on” _builder_version=”4.6.0″ _module_preset=”default” max_width=”14%” 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transform_origin__hover_enabled=”on|desktop”][\/et_pb_image][et_pb_image src=”https:\/\/www.dr-erkens-consulting.de\/wp-content\/uploads\/2018\/04\/SocialFacebook.png” title_text=”SocialFacebook” url=”https:\/\/www.facebook.com\/dr.erkens.consulting?fref=ts” url_new_window=”on” _builder_version=”4.6.0″ _module_preset=”default” max_width=”14%” module_alignment=”center” custom_margin=”||24px||false|false” transform_styles__hover_enabled=”on|hover” transform_scale__hover=”110%|110%” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default” text_font=”Open Sans Condensed||||||||” text_text_color=”#aaaaaa” text_orientation=”center” custom_margin=”||4px||false|false”]<\/p>\n News<\/p>\n [\/et_pb_text][et_pb_divider color=”#6b6b6b” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”||0px||false|false”][\/et_pb_divider][et_pb_accordion open_toggle_text_color=”#e8e8e8″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#dd3333″ use_icon_font_size=”on” _builder_version=”4.6.0″ _module_preset=”default” toggle_text_color=”#7a7a7a” body_text_color=”#939393″ body_font_size=”16px” custom_css_toggle=”border-bottom: 1px solid #595959;||margin-bottom: 2px” custom_css_toggle_content=”margin-bottom: -18px” border_width_all=”0px”][et_pb_accordion_item title=”Dr. Erkens Consulting Group” open=”on” _builder_version=”4.6.0″ _module_preset=”default”]<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Pharma Letter” _builder_version=”4.6.0″ _module_preset=”default” open=”off”] No feed items found.<\/p>\n <\/ul>\n <\/div> <\/div>[\/et_pb_accordion_item][et_pb_accordion_item title=”Pharma Relations” _builder_version=”4.6.0″ _module_preset=”default” open=”off”] No feed items found.<\/p>\n <\/ul>\n <\/div> <\/div>[\/et_pb_accordion_item][et_pb_accordion_item title=”Pharma Times” _builder_version=”4.6.0″ _module_preset=”default” open=”off”]<\/p>\n No feed items found.<\/p>\n <\/ul>\n <\/div> <\/div>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”PZ online” _builder_version=”4.6.0″ _module_preset=”default” open=”off”]<\/p>\n No feed items found.<\/p>\n <\/ul>\n <\/div> <\/div>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.0″ _module_preset=”default” max_width=”80%” custom_margin=”34px|auto||auto||” custom_padding=”||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_text _builder_version=”4.6.0″ _module_preset=”default” text_font=”Open Sans Condensed||||||||” text_text_color=”#aaaaaa” text_orientation=”center” custom_margin=”||4px||false|false”]<\/p>\n Our Place on Earth<\/p>\n [\/et_pb_text][et_pb_divider color=”#6b6b6b” _builder_version=”4.6.0″ _module_preset=”default” custom_margin=”||0px||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.0″ _module_preset=”default” background_color=”#424242″ width=”100%” max_width=”100%”][et_pb_column type=”4_4″ _builder_version=”4.6.0″ _module_preset=”default”][et_pb_map_extended address=”Industriestra\u00dfe 13, 64380 Ro\u00dfdorf, Deutschland” zoom_level=”13″ address_lat=”49.8639938″ address_lng=”8.741747″ map_options=”3″ map_height=”428px” _builder_version=”4.6.0″ _module_preset=”default” content_text_color=”#666666″ filter_brightness=”153%” filter_contrast=”124%”][et_pb_map_pin_extended pin_address=”Industriestra\u00dfe 13, 64380 Ro\u00dfdorf, Deutschland” zoom_level=”8″ pin_address_lat=”49.8639938″ pin_address_lng=”8.741747″ _builder_version=”4.6.0″ _module_preset=”default”][\/et_pb_map_pin_extended][\/et_pb_map_extended][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Die Veranstaltungsreihe der iMi salesmarketing und Dr. Erkens Consulting Group erfreut sich seit Jahren gro\u00dfer Beliebtheit bei den Teilnehmern.<\/p>\n","protected":false},"author":9,"featured_media":19067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-18857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veranstaltungen"],"_links":{"self":[{"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/posts\/18857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/comments?post=18857"}],"version-history":[{"count":29,"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/posts\/18857\/revisions"}],"predecessor-version":[{"id":20375,"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/posts\/18857\/revisions\/20375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/media\/19067"}],"wp:attachment":[{"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/media?parent=18857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/categories?post=18857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dr-erkens-consulting.de\/de\/wp-json\/wp\/v2\/tags?post=18857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u2013 Vom Patienten zum Konsumenten<\/p>\n
Industriestra\u00dfe 13
64380 Ro\u00dfdorf
Tel: +49 (0)6154 \u2013 6967 \u2013 944
Mobil +49 (0)179 \u2013 2 41 10 29
info@dr-erkens-consulting.de<\/a><\/p>\n\n
Source: Dr. Erkens Consulting Group 09\/2020<\/li>\n
Source: Dr. Erkens Consulting Group 09\/2020<\/li>\n<\/ul>\n\n
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