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Services

The Dr. Erkens Consulting Group specializes in the interconnected areas of Strategy | Consulting, Management | Leadership, Analyses | Market Research, Marketing | Sales, Communication | Education. We use our many years’ experience in these core areas as well as our strategic and scientific know-how to develop and implement individual, practical and sustainable solutions for – and in conjunction with – our clients. Based on sound analyses, we develop strategies, generate recommendations for action, assume management tasks, actively control and accompany processes and projects, and implement them. We’d be delighted to support you with your projects. You can reach us via our contact form, text message, or by calling us on 06154 – 69 67 944 (landline) or 0179 – 2 41 10 29 (mobile).

Our business areas …

Strategy | Consulting

Management | Leadership

Analyses | Market research

Marketing | Sales

Communication | Education

Strategy | Consulting

Strategic and conceptual corporate consulting in the areas of healthcare, medicine, pharmaceuticals, medtech and life sciences

Challenge partner – pharma consulting (strategy, organization, processes, projects)

The experience gained from many of the projects we have conducted demonstrates that initiating and implementing projects and measuring their success requires a high degree of commitment, motivation and far-sightedness if they are to bear fruit. External stimuli and perspectives can often help clients to think outside the box, so we accompany and support projects as an external advisory ‘challenge partner’ and catalyst.

Scientific consulting and support for marketing and medical projects

The target group-appropriate transfer of information to employees, healthcare professionals, stakeholders and patients – to name just a few – is often difficult.
We support you in your marketing and medical projects by combining our broad scientific and medical background with our editorial and design know-how so that your messages reach your target group in the right way.

Analyses and the determination of potential

A structured analysis that is conducted in advance is the foundation of any successful strategy. In order to develop an appropriate corporate or marketing strategy, we identify what is required and then analyse (amongst other things) corporate structures and processes, the market environment and potential, the competition, and stakeholders.

Process analyses, optimization and management

For a wide variety of reasons, corporate processes are highly susceptible to change, so they need to be constantly improved or adapted. It’s often difficult to assess your own processes because you can’t see the wood for the trees. We support the analysis and optimization of processes by introducing an external perspective.

Corporate, portfolio, marketing, and sales strategies

Based on structured analyses and/or market research findings as well as client information, we develop an appropriate corporate strategy or marketing and sales strategy, for example in the context of product launches, life cycle management, positioning, portfolio optimization, etc.

Development of organizational structure

Changes in the company or the market environment often require adjustments to the organizational structure. Based on a needs analysis, we advise and support you in developing your organizational structure.

Change management processes

Change processes in companies are an important part of maintaining or expanding one’s market position. However, they are often rather unpopular and lead to uncertainty within the workforce. We offer strategic support when initiating projects, defining goals, and conceiving and implementing change management processes. We also provide support in relation to important success factors such as internal and external communication, motivation, skills, and the early involvement of those employees who are affected.

Key performance indicators (KPIs); scorecards

Performance made measurable: individual key performance indicators to assess operational processes and initiatives are important when it comes to achieving the goals of a company or division and successfully implementing strategies. We support you in developing individual, transparent, and target-oriented key performance indicator systems so you can see how well your various activities are performing.

Management | Leadership

Management and executive functions as well as interim management for companies and organizations

Interim management

  • Assumption of management, leadership, and executive functions: Business Unit Management, Marketing and Sales, Medical Affairs

Administrative tasks

  • Management of companies, associations, organizations, institutions
  • branch office function

Project management

  • Planning, leading, executing, monitoring
  • leading interdisciplinary teams in marketing, medical and sales projects

Customer relationship management

  • Stakeholder analyses
  • targeting, selection
  • support concepts, opinion leader support
  • communication, information management
  • advisory boards

The Dr. Erkens Consulting Group has a large medical network in various areas of indication.

Analyses | Market research

The Dr. Erkens Consulting Group and its partner company Aurum Research optimally combine competencies from the areas of international qualitative and quantitative market research and corporate and marketing sales strategies.

We optimally combine market research and marketing strategies

  • Strategic support in the methodological and conceptual development of appropriate market research projects, and thus a greater benefit for the internal client (corporate management, marketing and sales, etc.)
  • analytical and market research-based strategies in marketing and sales for the implementation of market and customer-oriented marketing and project concepts.

Desk research analyses

  • Desk research to analyse market access, markets, target groups, competitors, potentials, and much more
  • we have our own databases in various areas of indication

International pharmaceutical market and healthcare research (qualitative and quantitative) covering the entire development and life cycle process.

Risks and opportunities in the market

  • Market situation – market structures – market segmentation
  • target group analysis and segmentation
  • therapeutic practice
  • unmet needs
  • competitor analyses
  • patient potentials
  • patient journey
  • forecast of market/patient shares
  • drivers and barriers
  • strategic approaches

Market research – product/marketing activities

  • Positioning
  • target group analysis and segmentation
  • pricing
  • brand values
  • name research
  • packaging and handling tests
  • Campaign research: key messages, story flow, folder and advertisement tests.
  • Measurement of product success: awareness, use of – and attitudes towards – the product, profile when compared to the competition, sales force effectiveness, communication performance

We generate tailor-made, future-oriented and effective solutions for – and in conjunction with – our clients with the aim of creating sustainable values and helping them to secure long-term growth and success in their dynamic market environment.

Marketing | Sales

Active monitoring and support of marketing, sales, and medical science activities.

Operational marketing

  • Support in the implementation of marketing and sales strategies and concepts
  • development of integrated communication strategies (marketing/product communication)
  • support of internal and external communication.

Communication | Education

Analogue and digital communication strategies, scientific editing, advanced training courses, workshops and education and training programmes.

Marketing and advertising concepts

  • Print advertising and meeting materials (folders, brochures, flyers, posters, advertisements …)
  • magazines, newsletters
  • support at congresses

Public Relations (PR)

  • PR strategies
  • press releases
  • information events
  • specialist and lay communication

Editing / content management

  • Medical and scientific articles
  • patient-oriented articles
  • doctor-patient communication

Web and social media

  • Conception, revision and maintenance of websites
  • layout design
  • digital communication strategies
  • benchmarks and analyses
  • content management
  • editing

Further education and training (Spektrum Akademie)

  • Conception and carrying out of medical information and advanced training events for healthcare professionals (HCP)
  • education and training programmes for HCPs, patients, pharmaceutical and medtech employees (including in-house education and training)
  • facilitation, presentations
  • knowledge management
  • patient programmes

Anschrift

Dr. Erkens Consulting Group
Industriestraße 13
64380 Roßdorf
Tel: +49 (0)6154 – 6967 – 944
Mobil +49 (0)179 – 2 41 10 29
info@dr-erkens-consulting.de

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Our Place on Earth

Title Address Description
Industriestraße 13, 64380 Roßdorf, Deutschland